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Web copywriter, translator (ES>EN) & content manager

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Category Archives: Language

Accent your accents

Smartphone showing Twitter hashtag #acentúate

If you’re writing on Twitter in Spanish, don’t forget to use accents in the hashtags. So says one of Fundéu BBVA’s latest recommendations to help speakers navigate the pitfalls of using the language online.

Posted byHelen GräwertSeptember 25, 2015September 25, 2015Posted inCopywriting, Language, Social networkingTags:best practice, Language, spanish, twitter, web copyLeave a comment on Accent your accents

Clever or confusing?

¡Más que un Parque Marino! You must Sea it! Meer Erleben!

Whenever I pass through Mallorca’s airport, I see a large poster for the popular Palma Aquarium. It rattles me every time (not just because of the random capitals) because I’m not sure if the straplines are clever or just confusing.

Posted byHelen GräwertNovember 6, 2013Posted inCopywriting, LanguageTags:advertising, branding, Copywriting, languages, Palma Aquarium, word playLeave a comment on Clever or confusing?

Learn 1000 words…

…in another language. Yep, that’s the catch (if you see it as a catch, that is). Speak to the Future, the campaign for languages supported by organisations like the Chartered Institute of Linguists, has set up the 1000 Words Challenge.

Posted byHelen GräwertOctober 17, 2013November 8, 2013Posted inLanguageTags:1000 Words Challenge, language learning, memrise.com, Speak to the Future, vocabulary2 Comments on Learn 1000 words…

When copy makes you go ‘bleurgh’

HubSpot. Your changes have been noted. Subscription updates have been successfully made. We already miss how close we used to be. How about a second chance? Follow us on: Facebook, LinkedIn, Twitter and Google+.

Sometimes, tongue-in-cheek web copy works really well. Other times, when not viewed in context with other content, it just makes you go ‘yuck’.

Posted byHelen GräwertMay 25, 2013May 25, 2013Posted inCopywriting, Language, Writing styleTags:HubSpot, tone of voice2 Comments on When copy makes you go ‘bleurgh’

If you’re going to do it, do it correctly

I'M thiRStY

Aaah, mobile phones. The ease with which they let us copywriters feed our grouchiness with sloppy language and questionable grammar.

Posted byHelen GräwertMarch 15, 2013May 17, 2013Posted inBranding, Grammar and punctuation, LanguageTags:English, fashion, grammar, Language, zaraLeave a comment on If you’re going to do it, do it correctly

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About

I'm a British web copywriter, transcreator and translator (ES>EN) based in Spain. I create web copy and other marketing texts in English. More about me.

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Pro Copywriters Member MET Mediterranean Editors and Translators Chartered Institute of Linguists IoLET Affiliate

Blog

  • Fresh look, new service August 4, 2021
  • Back at the (web copywriting) wheel April 4, 2018
  • Goodbye (for now) January 15, 2016
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