After a break of a couple of years to concentrate on my family, I’m back doing what I enjoy most: content writing and figuring out the best ways to communicate with people.
That’s it. I’m hanging up my copywriting boots. I’m sad to make this decision, but also excited to make the most of what’s next. Lots of things have come together to finally bring an end to nearly eight years of freelancing.
An agency that I was once in contact with sent me a newsletter recently. It’s just relaunched its corporate website and wanted to tell everyone about it.
Whenever I pass through Mallorca’s airport, I see a large poster for the popular Palma Aquarium. It rattles me every time (not just because of the random capitals) because I’m not sure if the straplines are clever or just confusing.
Your website must be well written, engaging and easy to find. Hiring a professional web copywriter to produce compelling text is, without doubt, a good investment — and one which will probably pay for itself with a single new piece of business. But if you’re planning to write the web copy yourself, read on toContinue reading “How to write effective web copy”