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Web copywriter, translator (ES>EN) & content manager

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Tag Archives: Copywriting

Fresh look, new service

The pressure to start the first post with a bang after a while away from the blog has had me sat here gazing blankly out of the window for some time. Having given up on that, I’ll just say: “Hi there.”

Posted byHelen GräwertAugust 4, 2021August 4, 2021Posted inGeneralTags:Copywriting, translationLeave a comment on Fresh look, new service

Back at the (web copywriting) wheel

After a break of a couple of years to concentrate on my family, I’m back doing what I enjoy most: content writing and figuring out the best ways to communicate with people.

Posted byHelen GräwertApril 4, 2018June 7, 2021Posted inGeneralTags:CopywritingLeave a comment on Back at the (web copywriting) wheel

Goodbye (for now)

That’s it. I’m hanging up my copywriting boots. I’m sad to make this decision, but also excited to make the most of what’s next. Lots of things have come together to finally bring an end to nearly eight years of freelancing.

Posted byHelen GräwertJanuary 15, 2016June 7, 2021Posted inGeneralTags:Copywriting, freelancing1 Comment on Goodbye (for now)

It’s all about me

Me, me, you

An agency that I was once in contact with sent me a newsletter recently. It’s just relaunched its corporate website and wanted to tell everyone about it.

Posted byHelen GräwertNovember 4, 2015Posted inCopywritingTags:Copywriting, email, newslettersLeave a comment on It’s all about me

Clever or confusing?

¡Más que un Parque Marino! You must Sea it! Meer Erleben!

Whenever I pass through Mallorca’s airport, I see a large poster for the popular Palma Aquarium. It rattles me every time (not just because of the random capitals) because I’m not sure if the straplines are clever or just confusing.

Posted byHelen GräwertNovember 6, 2013Posted inCopywriting, LanguageTags:advertising, branding, Copywriting, languages, Palma Aquarium, word playLeave a comment on Clever or confusing?

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About

I'm a British web copywriter, transcreator and translator (ES>EN) based in Spain. I create web copy and other marketing texts in English. More about me.

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Pro Copywriters Member MET Mediterranean Editors and Translators Chartered Institute of Linguists IoLET Affiliate

Blog

  • Fresh look, new service August 4, 2021
  • Back at the (web copywriting) wheel April 4, 2018
  • Goodbye (for now) January 15, 2016
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