Skip to content
Concise Content

Concise Content

Web copywriter, translator (ES>EN) & content manager

  • About
    • Training & CPD
  • Services
    • Web copywriting
    • Web translation (ES>EN)
    • Editing & repurposing
    • Content management
  • Portfolio
  • Blog
  • Contact
  • LinkedIn
  • Instagram

Tag Archives: languages

Clever or confusing?

¡Más que un Parque Marino! You must Sea it! Meer Erleben!

Whenever I pass through Mallorca’s airport, I see a large poster for the popular Palma Aquarium. It rattles me every time (not just because of the random capitals) because I’m not sure if the straplines are clever or just confusing.

Posted byHelen GräwertNovember 6, 2013Posted inCopywriting, LanguageTags:advertising, branding, Copywriting, languages, Palma Aquarium, word playLeave a comment on Clever or confusing?

About

I'm a British web copywriter, transcreator and translator (ES>EN) based in Spain. I create web copy and other marketing texts in English. More about me.

Membership

Pro Copywriters Member MET Mediterranean Editors and Translators Chartered Institute of Linguists IoLET Affiliate

Blog

  • Fresh look, new service August 4, 2021
  • Back at the (web copywriting) wheel April 4, 2018
  • Goodbye (for now) January 15, 2016
  • Home
  • Cookies
  • Privacy
  • Contact
Concise Content, proudly powered by WordPress.