Reach and engage the right audience with accessible, readable and relevant web content. Help people to find, use and understand your website with clear copy that builds trust and sounds like you (or your brand).
For your website to be effective, your target audience must be able to find, access, understand and use your content. Clear, concise, web-friendly copy is the key, whatever your organisation or sector and however complex the information.
To open up your website to as many people as possible, I write in plain English and apply content design principles. This means I consider aspects like user needs, accessibility, SEO (for humans first, always), content structure and more.
Body text to metadata
Of course, web copywriting is about more than just body text. For example, you need to keep in mind:
- metadata titles and descriptions
- alternative text for images and other content
- microcopy like labels and placeholder text.
As well as for websites, I craft copy for a variety of other online materials, such as newsletters, case studies, blog posts and news articles. I can also write text for content like infographics, leaflets and more.
Do you need English web copy that will be translated into other languages and localised for a multilingual website? As a web translator, I understand the importance of a well-written source text for the best chance of an accurate, efficient translation first time.