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Concise Content

Web copywriter, translator (ES>EN) & content manager

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Tag Archives: advertising

Clever or confusing?

¡Más que un Parque Marino! You must Sea it! Meer Erleben!

Whenever I pass through Mallorca’s airport, I see a large poster for the popular Palma Aquarium. It rattles me every time (not just because of the random capitals) because I’m not sure if the straplines are clever or just confusing.

Posted byHelen GräwertNovember 6, 2013Posted inCopywriting, LanguageTags:advertising, branding, Copywriting, languages, Palma Aquarium, word playLeave a comment on Clever or confusing?

‘Kid’s Corner’ or ‘Kids’ Corner’?

Kid's Corner

Microsoft’s ‘Kid’s Corner’ should really be ‘Kids’ Corner’. It’s not just for one child; it’s for all children. Deliberate naming choice or slippery apostrophe?

Posted byHelen GräwertJanuary 12, 2013May 17, 2013Posted inAdverts, Grammar and punctuationTags:advertising, apostrophe, grammar, microsoft, possessive, tv advert2 Comments on ‘Kid’s Corner’ or ‘Kids’ Corner’?

Harvey and Rabbit

I love this advert. Maybe it’s because I have dogs and can recognise that very intent ‘think about me’ look. But it makes me laugh and I’m hooked from the start because of the strong story line, and that’s what every piece of communication should do.

Posted byHelen GräwertJanuary 12, 2013May 16, 2013Posted inAdvertsTags:advertising, harvey and rabbit, story line, tv, tv advertLeave a comment on Harvey and Rabbit

About

I'm a British web copywriter, transcreator and translator (ES>EN) based in Spain. I create web copy and other marketing texts in English. More about me.

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Pro Copywriters Member MET Mediterranean Editors and Translators Chartered Institute of Linguists IoLET Affiliate

Blog

  • Fresh look, new service August 4, 2021
  • Back at the (web copywriting) wheel April 4, 2018
  • Goodbye (for now) January 15, 2016
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