Whenever I pass through Mallorca’s airport, I see a large poster for the popular Palma Aquarium. It rattles me every time (not just because of the random capitals) because I’m not sure if the straplines are clever or just confusing.
Microsoft’s ‘Kid’s Corner’ should really be ‘Kids’ Corner’. It’s not just for one child; it’s for all children. Deliberate naming choice or slippery apostrophe?
I love this advert. Maybe it’s because I have dogs and can recognise that very intent ‘think about me’ look. But it makes me laugh and I’m hooked from the start because of the strong story line, and that’s what every piece of communication should do.