Your website must be well written, engaging and easy to find. Hiring a professional web copywriter to produce compelling text is, without doubt, a good investment — and one which will probably pay for itself with a single new piece of business. But if you’re planning to write the web copy yourself, read on toContinue reading “How to write effective web copy”
Copywriters serving the UK market now have their very own community: The Professional Copywriters’ Network. This is the brainchild (and product of much hard work) from copywriting agencies ABC Copywriting and Ben Locker & Associates.
UK-based SEO agency dotSearch has written a very useful guide to duplicate content. If you’re pushed for time, I’ve read the guide so that you don’t have to. Here’s a summary of the main points.
If there’s a piece of information that you need from people contacting you, tell them on your ‘Contact us’ page. As a supporter of international development charity ActionAid, I’ve been receiving communications by post. I’d like to change my details and also get all materials by email instead, so I went to the charity’s UKContinue reading “Help your supporters to help you”
Words are of course powerful on their own on a website for lots of reasons. But an image can often help to communicate information with more impact, capture people’s attention or put across complex topics.