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Tag Archives: HubSpot

When copy makes you go ‘bleurgh’

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Sometimes, tongue-in-cheek web copy works really well. Other times, when not viewed in context with other content, it just makes you go ‘yuck’.

Posted byHelen GräwertMay 25, 2013May 25, 2013Posted inCopywriting, Language, Writing styleTags:HubSpot, tone of voice2 Comments on When copy makes you go ‘bleurgh’

About

I'm a British web copywriter, transcreator and translator (ES>EN) based in Spain. I create web copy and other marketing texts in English. More about me.

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  • Fresh look, new service August 4, 2021
  • Back at the (web copywriting) wheel April 4, 2018
  • Goodbye (for now) January 15, 2016
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