Your website must be well written, engaging and easy to find. Hiring a professional web copywriter to produce compelling text is, without doubt, a good investment — and one which will probably pay for itself with a single new piece of business. But if you’re planning to write the web copy yourself, read on toContinue reading “How to write effective web copy”
Author Archives: Helen Gräwert
Early-bird rate for content strategy workshop
If you fancy going to a content strategy workshop in London, early-bird rates are available until 2 July 2012 for a full-day event with Sara Wachter-Boettcher, Jonathan Kahn and Kate Kenyon.
How I started out — for new freelancers
Every now and again, someone starting out as a freelance web copywriter will get in touch to ask me for tips. I’m happy to help and share my own experience — when I began, the lovely Jo Tidball gave me lots of guidance.
New community for copywriters
Copywriters serving the UK market now have their very own community: The Professional Copywriters’ Network. This is the brainchild (and product of much hard work) from copywriting agencies ABC Copywriting and Ben Locker & Associates.
How to avoid duplicate content
UK-based SEO agency dotSearch has written a very useful guide to duplicate content. If you’re pushed for time, I’ve read the guide so that you don’t have to. Here’s a summary of the main points.