How to write effective web copy

Your website must be well written, engaging and easy to find. Hiring a professional web copywriter to produce compelling text is, without doubt, a good investment — and one which will probably pay for itself with a single new piece of business. But if you’re planning to write the web copy yourself, read on toContinue reading “How to write effective web copy”

How to alienate your Facebook audience

Last night, I was searching for the Facebook ‘page’ and ‘group’ of a freelance PR and marketing networking website that I have a profile on. The website appears to be moderately successful, judging by the number of individuals listed. When I found the correct page and group, I was surprised to see that each hadContinue reading “How to alienate your Facebook audience”