Your website must be well written, engaging and easy to find. Hiring a professional web copywriter to produce compelling text is, without doubt, a good investment — and one which will probably pay for itself with a single new piece of business. But if you’re planning to write the web copy yourself, read on toContinue reading “How to write effective web copy”
Tag Archives: websites
Why content before design is good
The argument for developing content before design for a new website is nothing new. I just want to explain why, showing what can happen when the content is defined later.
Why you NEED an ‘About’ page
The first page I look for on most companies’ websites is their ‘About’ page. It’s also the first page I look for on any individual’s website. Why? The reasons are the same: I want to find out who’s behind the website, get to know them and feel like we’ve met.
Fix-It Friday (No. 3): Energy Institute
Fix-It Friday is a series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier. Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what else I’dContinue reading “Fix-It Friday (No. 3): Energy Institute”
Fix-It Friday (No. 2): World Economic Forum
Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier. Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what elseContinue reading “Fix-It Friday (No. 2): World Economic Forum”