Here’s an interesting new launch for content professionals. Digital media company Four-i’s has started a new content podcast, Content Matters, which talks about today’s web with the people managing and making it.
Author Archives: Helen Gräwert
If you’re going to do it, do it correctly
Aaah, mobile phones. The ease with which they let us copywriters feed our grouchiness with sloppy language and questionable grammar.
‘Kid’s Corner’ or ‘Kids’ Corner’?
Microsoft’s ‘Kid’s Corner’ should really be ‘Kids’ Corner’. It’s not just for one child; it’s for all children. Deliberate naming choice or slippery apostrophe?
Harvey and Rabbit
I love this advert. Maybe it’s because I have dogs and can recognise that very intent ‘think about me’ look. But it makes me laugh and I’m hooked from the start because of the strong story line, and that’s what every piece of communication should do.
Christmas card fun
When I’m not web copywriting, I like to have a little doodle and also work on my languages (out of both interest and necessity living in Spain and marrying into a German family).