Is your website as accessible as it could (or should) be? Perhaps you don’t think it’s that important? Accessibility is one of the considerations that’s always at the front of my mind (as it should be for any decent web copywriter).
It’s generally recommended that justified text (set flush to both the left and right margins) should be avoided on web pages. There are two main reasons for this.
People are increasingly using the internet on mobile devices and companies need to provide an equal user experience for visitors accessing their online information in different ways. However, a recent Gomez/dotMobi report says that mobile web performance is getting worse (in the airline, banking and search industries at least): there’s an increasing gap between ‘traditional’Continue reading “Mobile web experience: could do better”
As more and more companies provide and actively encourage their stakeholders to access corporate information online, accessibility is becoming an even greater issue. Accessible websites benefit everyone, both visitors and business. But research shows that many corporate websites are still failing to reach even minimum accessibility standards. Accessibility is a legal requirement for many businessesContinue reading “Corporate websites and the case for accessibility”
One of the first rules of web copywriting is to use plain English, to give every reader the best chance of understanding your content. Your website is available to the entire world and will have visitors who have a first language different to your own. Don’t forget, however, that native speakers also have differing readingContinue reading “Simple, clear copy (in any language)”