Story of a logo

I’ve been intending to talk a bit about my new logo since the updated site went live a few months ago. A featured post interviewing the logo’s designer, the talented Mariana Murabito at Monok, on popular blog LogoGala has kicked me into action.

It was important to me to establish a brand from day one of freelancing, to make me look professional, credible and also memorable. I spent quite some time thinking up a name that described the service I offered, then used the logo on my website, invoices, quotes and other documents.

In the beginning, there was…

The first design was my amateur attempt using Photoshop. I’m sure it would have made any ‘proper’ designer have kittens! However, as I was starting out with little funds, it was the best solution at the time.

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The original, amateur logo

I can’t say I gave any reasoned thought to its appearance; I tried out some simple colourways that I liked and chose a font that was easy to read (reflecting online best practice for web-friendly typefaces).

A sleeker and more professional look

Two years into freelancing, it was time for a fresh look for both the logo and the website. I’d been working with the team at Monok and had already admired Mariana’s work for other brands. So, as she knew my services and my personality, it seemed logical to ask her to come up with something for me.

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The updated, fresh and modern logo

The end result speaks for itself; it’s modern, easy to read and includes a unique ‘speech bubble’ device (based on the two ‘C’s of the brand name and the copyright mark) that can be used on its own.

Read the interview with Mariana on the LogoGala blog or visit web agency Monok’s website to find out more about the company’s work.

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