Organising content

Information architecture (IA) website Boxes and Arrows has an interesting article, written by content strategist Rachel Lovinger. In it, she says that ‘content strategy is to copywriting as information architecture is to design’. So, what is IA? According to the Information Architecture Institute, it’s: …the art and science of organising and labelling websites, intranets, onlineContinue reading “Organising content”