Train services website, LSG Sky Chefs

LSG Sky Chefs

Direct client

LSG Sky Chefs (Germany, 2012)

What they said

“We were all so impressed by Helen’s copywriting that we hired (and are hiring) her again and again, even for offline projects like print brochures and writing style guides. Her remote set-up is highly efficient.”

Read this reference in full on LinkedIn.

The brief

LSG Sky Chefs, part of the Lufthansa group, had a train services division that provided catering and on-board products and services for rail operators across Europe.

The company decided to create a website dedicated to its train services offering and needed a web copywriter to review, edit and/or rewrite the materials prepared internally.

This was the second project I completed for LSG Sky Chefs; the first was for its Fine Choice brand.

What I did

  • Reviewed the sitemap, made suggestions for improvements and identified any content gaps.
  • Rewrote and formatted copy (body text and metadata such as description and ALT elements) using the corporate style, which specified American English spelling.
  • Produced ‘web friendly’ copy that was accessible, usable and optimised for both a global audience and search engines.
  • Uploaded and edited all text using the TYPO3 open-source CMS.

Contact me to find out more about this LSG Sky Chefs project or to talk about working together.