‘Our history’, BITC

Business in the Community

Direct client

Business in the Community (BITC) (UK, 2009)

What they said

“Helen pulled together coherent and accurate content for the BITC website from a wide array of sources with remarkable speed. She was friendly, responsive and very knowledgeable.”

Read this reference in full on LinkedIn.

The brief

BITC is a business-led charity that focuses on promoting responsible business practice. Its vision is for every business to act responsibly, thereby ensuring a sustainable future for all.

The existing ‘About BITC’ section needed a sub-section covering the history of the organisation. The page structure and web copy had to be created using a variety of source materials.

What I did

  • Reviewed the entire BITC website, providing feedback on areas for improvement.
  • Proposed a structure and drafted web copy for six pages within ‘Our history’.
  • Produced ‘web friendly’ copy that was accessible, usable and optimised for both people and search engines.

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