‘About us’, FT.com

Direct client

Financial Times (UK, 2010)

What they said

“Helen quickly picked up the FT house style and messaging. Her advanced knowledge of SEO and writing for the web was a huge advantage. She was able to suggest a new sitemap, making navigation clear and easy. She is highly personable and professional to deal with, and has creative, relevant ideas.”

Read this reference in full on LinkedIn.

The brief

The ‘About us’ section of the FT.com website was being updated and the content migrated from the CMS used at the time to the WordPress platform.

The copy needed reviewing and rewriting or editing to make it as informative and engaging as possible. It also had to be SEO friendly.

What I did

  • Rewrote and edited content (body text, metadata (such as the description tag), alternative text and micro copy).
  • Produced web-friendly content that was accessible, usable and optimised for both people and search engines.
  • Uploaded and edited content using the WordPress CMS, and provided support to the client on related queries (e.g. HTML coding to format text).

Contact me to find out more about the FT.com project or to talk about working together.