Your life in their hands

Travel social networking sites have been around for some time now (some might say the market’s saturated), helping people to plan and write about their trips. The key element of many of these sites is helping people to meet up and make friends, as you would expect. A couple of brave souls have gone furtherContinue reading “Your life in their hands”

How to alienate your Facebook audience

Last night, I was searching for the Facebook ‘page’ and ‘group’ of a freelance PR and marketing networking website that I have a profile on. The website appears to be moderately successful, judging by the number of individuals listed. When I found the correct page and group, I was surprised to see that each hadContinue reading “How to alienate your Facebook audience”

Increasing authority via social networks

I was recently quoted in an article outlining the benefits of websites for SMEs in the transport sector. ‘Net benefits’ in Commercial Motor magazine also provided guidance for small business owners on how to set a website up. I emphasised the importance of well-written copy to ensure companies could be found on the internet, andContinue reading “Increasing authority via social networks”