Category Archives: Copywriting

Portfolio: The Financial Times — ‘About us’

Project overview July — November 2010 The ‘About us’ section of the FT.com website was being updated and the content migrated from its current CMS to the WordPress platform. The copy needed reviewing and rewriting or editing to make it as informative and engaging as possible. It also had to be ‘SEO friendly’. Visit theContinue reading “Portfolio: The Financial Times — ‘About us’”

Keep it simple

I’m a big fan of plain English on websites for a wide variety of reasons, most of which boil down to reaching the widest audience possible. While there are of course instances where more flowery language is appropriate, communicating important information is not usually one of them. So if there’s an easier way to sayContinue reading “Keep it simple”

Fix-It Friday (No. 3): Energy Institute

Fix-It Friday is a series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier. Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what else I’dContinue reading “Fix-It Friday (No. 3): Energy Institute”

Fix-It Friday (No. 2): World Economic Forum

Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier. Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what elseContinue reading “Fix-It Friday (No. 2): World Economic Forum”