The argument for developing content before design for a new website is nothing new. I just want to explain why, showing what can happen when the content is defined later.
Words are of course powerful on their own on a website for lots of reasons. But an image can often help to communicate information with more impact, capture people’s attention or put across complex topics.
I’ve just started working with a new UK-based client, EnergyQuote JHA. This Europe-wide energy consultancy has more than 35 years of experience in the oil, power, gas and carbon markets.
The first page I look for on most companies’ websites is their ‘About’ page. It’s also the first page I look for on any individual’s website. Why? The reasons are the same: I want to find out who’s behind the website, get to know them and feel like we’ve met.
If you’re a web copywriter, web manager, web editor or in any way involved with web content, this webinar may interest you. ‘Are you content strategy material?’ is being hosted by Rahel Bailie and Scott Abel at 6pm GMT on Friday 15 April 2011.