Increasing authority via social networks

I was recently quoted in an article outlining the benefits of websites for SMEs in the transport sector. ‘Net benefits’ in Commercial Motor magazine also provided guidance for small business owners on how to set a website up. I emphasised the importance of well-written copy to ensure companies could be found on the internet, and to present a credible, professional profile.

My inclusion as an expert in the article was the result of responding to a query posted by the journalist on business social network LinkedIn. Its Questions and Answers section lets people from all over the world post a question to which they’d like professional guidance or opinions.

Not only that, but once the original poster has received all the responses they’d like, they can identify the best answer. This is then marked up on the profile of the person who responded, increasing their authority on the network.

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