Accessibility – but at what cost?

I was recently asked to take a look at a colleague’s new company website. They’re using a digital agency to redesign the site for a modest, but not insubstantial, sum.

She is new to managing websites and is relying on the agency to provide recommendations regarding site content, including its structure and presentation.

As the project is coming to a close, I was surprised to hear that she had been given no advice regarding, at a basic level, suitable alt tags for images or text layout. This would have taken the agency only a couple of minutes to explain and improved the accessibility of the site for many users. So why didn’t it?

The site was also lacking basic nagivation and orientation features, such as a breadcrumb trail. Which leaves me wondering, how many other digital agencies are charging their clients for basic advice they’re never receiving?

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